Performance marketing · Customer acquisition

The brands you let into your home find their customers here.

25+
Brand partners
6
Core verticals
24/7
Sales coverage
Millions
Of homes served
How it works

A complete pipeline, from first click to closed sale.

Clicks are cheap. Customers are hard. P50 runs the entire arc — paid acquisition, multi-channel engagement, expert sales agents, and the tech that ties it all together.

— 01

Discover

We identify in-market households across search, social, video, and display — engaging your target demographic across the platforms they actually use.

— 02

Engage

Voice, SMS, email, web — we interact with customers through their favorite channel, with messaging tuned to where they sit in the buying journey.

— 03

Convert

Expert agents — across our global workforce — ready to assist the moment a consumer decides to buy. Trained, scripted, and QA'd on every call.

— 04

Optimize

Real-time attribution, automated consumer insights, and AI-powered scoring across every interaction — so every dollar gets sharper than the last.

Trusted partners

We work with the brands America already knows.

From national carriers to category-leading insurers, P50 powers customer acquisition for some of the most recognizable names in residential services.

T-Mobile AT&T Spectrum Xfinity Verizon Cox DirecTV CenturyLink Frontier Astound Altice MetroNet T-Mobile AT&T Spectrum Xfinity Verizon Cox DirecTV CenturyLink Frontier Astound Altice MetroNet
ADT Vivint Allstate GEICO Farmers Ziply Fiber Windstream Earthlink Hughesnet Viasat Altafiber Xtream ADT Vivint Allstate GEICO Farmers Ziply Fiber Windstream Earthlink Hughesnet Viasat Altafiber Xtream
Verticals we serve

Six categories. One front door.

Residential services share a common buyer journey — and P50 has built the media, agents, and tech to win it across every major category.

01

Internet

Fiber, cable, fixed wireless, satellite. We help households find the connection that fits — and brands find the customers ready to switch.

02

Television

Cable, streaming, satellite. From legacy bundles to next-gen platforms, we connect viewers with the providers worth watching.

03

Mobile & Phone

Postpaid and prepaid wireless, home phone, business lines. We move shoppers across carriers with intent-matched media and live sales agents.

04

Home Security

Alarm systems, smart sensors, monitoring. We bring qualified homeowners to the brands that protect them — door, window, and driveway.

05

Energy

Deregulated electricity and natural gas. In every open market, we help suppliers acquire residential customers at scale and at margin.

06

Insurance

Auto, home, life, supplemental. We route qualified shoppers to top carriers and agencies through digital and call-center channels.

Our approach
We don't sell ads.
We sell customers.
And we own every step in between.
A

Full-stack acquisition

Media buying, creative, landing pages, call routing, live agents, and conversion attribution — all in-house. One partner, one P&L, one accountability line.

B

A global workforce

Sales agents and operations distributed across multiple centers, structured for resilience, scale, and around-the-clock coverage of the residential buyer.

C

Compliance, by design

TCPA-aware data collection, recorded consent, call QA scoring on every interaction. We protect your brand the way you would.

D

Aligned on outcomes

Performance-based partnerships built around the metric that matters: a paying customer, on contract, in your CRM.

Get in touch

Tell us about the customers you're trying to reach.

Whether you're a brand, a publisher, or an operator in the residential services space — we'd like to hear from you.